One Ariel Way
Naming, identity design, marketing materials, brochure & website design.
Westfield required a building identity programme for a new commercial building, located at the north-west edge of the Westfield London extension. The building features four floors of highly specified office space and benefits from private terraces overlooking Westfield Square with panoramic views over west London. The iconic 'one' form of the logo picks up on both the street address and the building footprint, and helps position the building as first in class.