Naming, identity design, product & packaging design, marketing materials, website design, exhibition design.
Client: Turbo Agri Ltd
Man&Beast produces a range of high performance products for cattle and sheep. The 'Turbo'-named products were originally being produced by Turbo Agri. To create clarity between producer and product brand, and provide flexibility for further product lines, a new company identity was created for the production company. The company name, Man&Beast, along with the illustrated logo roundel, was designed to present the core value of animal welfare. The naming structure for the entire range of 11 products was also overhauled with a more coherent colour-coded visual identity across the packaging design. The visual style was developed to create a more informational, medicinal and professional feel to the range.