Ross
Cunningham

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Grazing Bull

Naming, identity design & packaging.
Client: Grazing Bull Beef Jerky
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A new name and visual identity was required for a start-up company seeking to capitalise on the strong emerging market of beef jerky produce. With 64% protein and less than 1% sugar, the main audiences for the product are outdoor health fanatics and eco-foodies. The name and strap-line characterises the brand with a bull, who, through the various landscapes presented on each flavour type, embodies the brand values of adventure and journey.










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