Ross
Cunningham

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Ethical Apparel Africa

Visual identity refresh, new illustration style, product photography and website design.
Client: Ethical Apparel Africa
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The partners at Ethical Apparel Africa required a new identity and materials to better express their commercial proposition. The previous identity presented the organisation primarily as a charity/ngo but failed to bring attention to their strong commercial offering. The new illustration style and typography aims to retain a personal, hands-on quality but introduces content and narrative related to the businesses commercial processes. The website moved from a 1-page scrolling site to a more fleshed-out multi-layered site, including new product photography and extensive information on partnerships and working process.








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