The Clockwork Building
Naming, identity design, marketing materials, website design, building signage & wayfinding.
Client: Stone Real Estate
The building was originally designed by world-famous architect Richard Seifert and the site was once home to the International Time Recording Company (ITRC). The new identity builds on that legacy, drawing visual reference from one of ITRC's iconic clockface designs and reinstating the building's primary function as a place of work.